How not to campaign on YouTube, Conservative edition

From this week’s Marketing Week:

Conservative frontbench MPs are being forced to distance themselves from rebel Tory backbenchers who have commissioned an online viral campaign that uses real mobile phone video footage of drunkenness and “happy slapping” in a bid to encourage young people to vote Conservative in the forthcoming General Election … Asa Bailey, founder of his eponymous firm, says: “Conservative backbench MPs commissioned the campaign, but I cannot identify them.”

Not a good start. But things get worse when you go to the YouTube channel that has been created – https://www.youtube.com/user/SexyBritain [since removed]. Scroll down to the Wales Tourist Board Special film, and watch out particularly for the caption four seconds from the end.

Not perhaps the most enlightened of views about Welsh women to choose to highlight on your video log?

So not how to do online campaigning.

UPDATE: As Tim Ireland pointed out in the comments on Lib Dem Voice, the www.voteforchange.org.uk site linked to from the YouTube page previously used the Conservative Party logo, though it has now gone from it. Tim’s blog has more details.

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