Media & PR

Alert! Alert! Deploy the PR and branding experts!

Quick, send in the comms and marketing troops: there’s a big project which has clearly escaped the modern branding and presentational needs which drive the names of products and give them names with evoke the senses, move emotions and, er…, don’t tell you what they’re actually about.

How else to explain the very prosaic name of “The Very Large Telescope Project“?

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