Political

What can leaflet designers learn from web designers?

Over on the BBC website is an illuminating story about one of the pieces of research behind how the BBC websites are designed. What it brings out is how some basic visual cues can make it much easier for people to recognise a web page as being from the BBC, Google or whoever.

The relevance to political leaflet design? Well, political leaflets put through letterboxes often only get a brief glance from their recipient before being dispatched to the (recycling) bin. In those few seconds you need to make the leaflet stand out, make it clear who it is from and that (particularly in urban areas) it isn’t just another pizza leaflet. The sorts of approaches the BBC takes with its websites are analogous to the sorts of techniques that can be used successfully on leaflets.

So if you design Lib Dem leaflets, do take a look and have a ponder. One conclusion I suspect many people will reach is that it’s worth spending a little more time on getting templates right and consistent and a little less time on creating layouts from scratch when new leaflets are needed.

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