Electoral Commission turns to Gogglebox to mobilise voters
Here’s the new film from the Electoral Commission:
It’ll be instructive to see how this approach works. In theory, it looks solid. Raising turnout isn’t about appealing to people already interested in politics and committed to democracy. It’s about reaching a different audience, one which often pays only very brief attention to politics. Gogglebox could be a very effective route to doing just that.
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