More people heard from parties online than in person in election – and Labour ground game only had a slight edge

From the TUC’s 2015 general election post-mortem poll┬ácome these findings about voter contact. Turns out that for all the pre-election talk, Labour’s ground game only had a slight edge – and that online channels reached more people that offline personal contact. Both, however, were still way behind offline leaflets and other literature.

Voter contact during 2015 general election

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