Smart for two reasons. First, Ben Rich played a very effective role before and during the leadership campaign – and I’ve filed away a few of his emails in the ‘classy messages to be used for future inspiration’ file.
Second, although he has not been high profile in the party in recent years, his roots in the party run back decades, including as a student activist and a stint working in the policy team at party HQ. He knows and understands the party.
Good luck Ben.
UPDATE: Ben’s successor as permanent Chief of Staff is Ben Williams.