Can you adjust data from Twitter to make it representative of the overall public’s views?
Ipsos MORI and Demos have teamed up to produce a really valuable report into the vexed question of how representative Twitter conversations are of the public overall – and how well (or not) attempts to adjust for any differences work out.
Here’s one of their findings, this one from the field of political opinion:
The whole report is well worth a read, especially if you’re interested in using digital listening to understand wider issues.
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