Very good news for the In Campaign, involving my former Blue Rubicon colleague and digital campaigning expert Craig Elder:
Britain’s main pro-EU campaign group has hired the digital strategists who ran the Conservatives’ general election social media campaign that reached 17 million people a week.
The In Campaign hopes that Tom Edmonds and Craig Elder, who were praised as the “secret weapon” of the Tories, will help it target middle-ground voters who will then swing the referendum. [The Guardian]
For more on why this is good news, see How digital campaigning helped the Tories win in May.