Good news for the In Campaign as it signs up top digital campaigning talent

Very good news for the In Campaign, involving my former Blue Rubicon colleague and digital campaigning expert Craig Elder:

Britain’s main pro-EU campaign group has hired the digital strategists who ran the Conservatives’ general election social media campaign that reached 17 million people a week.

The In Campaign hopes that Tom Edmonds and Craig Elder, who were praised as the “secret weapon” of the Tories, will help it target middle-ground voters who will then swing the referendum. [The Guardian]

For more on why this is good news, see How digital campaigning helped the Tories win in May.

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