Political

Good news for the In Campaign as it signs up top digital campaigning talent

Very good news for the In Campaign, involving my former Blue Rubicon colleague Craig Elder:

Britain’s main pro-EU campaign group has hired the digital strategists who ran the Conservatives’ general election social media campaign that reached 17 million people a week.

The In Campaign hopes that Tom Edmonds and Craig Elder, who were praised as the “secret weapon” of the Tories, will help it target middle-ground voters who will then swing the referendum. [The Guardian]

For more on why this is good news, see How digital campaigning helped the Tories win in May.

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