Labour is becoming the toxic party.
We asked voters a question about their voting preference. Did they, ‘always vote’ for a particular political party, ‘sometimes vote for it’, ‘consider voting for it’ or, ‘never vote for it’. The toxicity score for each party is measured by the proportion of the electorate that say they will ‘never vote’ for it. Labour is now as toxic in the South as the Tories are in the North. Among the over 60s, 45 per cent say they will never vote Labour – and the significance of this age demographic will grow over the coming years. And Labour is more toxic amongst socially conservative voters than either UKIP or the Conservatives…
The idea that Labour can recover its lost voters by winning non-voters has no grounding in English political realities. To win Labour has to take them from the Conservatives.
Labour is dangerously out of touch with the electorate. It stands on the brink of becoming irrelevant to the majority of working people in the country. It must renew its essential character in the eyes of the great majority of the people. Not in isolation from them. [Labour List]