Obama and Cameron election guru Jim Messina joins campaign to remain in EU
Well this is (mostly) good news:
The US consultant who helped David Cameron to secure election victory is helping to prepare the campaign to keep Britain in the EU.
Jim Messina, who was paid almost £400,000 by the Conservatives to help to identify and target key voter groups, has been appointed to the cross-party “remain” campaign group.
Mr Messina’s involvement underlines the extent to which the in-out referendum is likely to mark a further switch to digital campaigning. [The Times]
Prior to working for David Cameron, Jim Messina was Barack Obama’s campaign manager.
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