A must-watch talk on how to win campaigns – elections and otherwise

Lynton Crosby’s politics, and indeed his political tactics, are very much not to everyone’s taste, but his advice on how to run winning campaigns is widely applicable whether you like him, loathe him or have no idea who he is. Note particularly his point about how to use policies well, or badly, in campaigning:

It’s also worth taking a listen to Craig Elder – who worked on the digital campaign at Tory HQ for the 2015 general election – on the lessons of how to campaign successfully online.

Of course, if you prefer your campaigning advice in book form, there is 101 Ways To Win An Election.


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