Got links on your site to the Yes to AV campaign? You should remove them

The web address for the ‘Yes to AV’ campaign in the 2011 referendum – www.YesToFairerVotes.org – now takes you to a spam website. There is therefore a double problem with old stories online which link through to this web address.

First, they are helping boost the performance of a spam website.

Second, because Google and other search engines don’t like links to spam websites, they also count against your own site’s performance in search results. It’s a form of negative search engine optimisation (SEO).

So if you have old links to the Yes campaign’s website, it is a good idea either to remove them or change them over to one of the Internet Archive’s recorded copies of the site, such as the one here.

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