An unusual election manifesto format – imitating an Ikea catalogue

The format of general election manifestos in the UK does not show much variation – a booklet of roughly A4 size with the ‘radical’ innovations being to go up as large as newspaper page sizing (which the Lib Dems did successfully with the 2001 and 2005 manifestos) or having a hard cover.

Spain’s Podemos, however, has gone for something rather different:

Hoping to get the program in the hands of people less interested in politics, the party designed and printed a 192-page catalog featuring its candidates in Ikea-like settings, albeit offering political issues—from financial regulations to increase in pensions to renewable energies—instead of affordable design.

The program, which can be bought for €1,80 plus shipping costs, is structured in two parts. The first contains classic Ikea sections: kitchen, bathroom, living room and so on, and in each, one aspect of the program is presented in bullet points and concise sentences, highlighting the program’s numbers (jobs, investments) the way a furniture catalogue would do with an item’s price. The second half has, instead, a more extensive (and traditional) presentation of the program.

What do you think of it?