Political

Why many of the studies of online campaigning are wrong

Wrong, because they are based on what a political scientist sat at their own computer can see, rather than on what political parties actually do, as explained in this extract from the book I’ve co-edited with Darren Lilleker, Political Marketing and the 2015 UK General Election:

Political Marketing and the 2015 UK General Election - extract 2

You can order Political Marketing and the 2015 UK General Election here.

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