What mattered most to voters in the European referendum
Three very striking word clouds from the ‘gold standard’ British Election Study which asked people who were voted Remain, Leave and undecided an open-ended question about what mattered most to them when deciding how to vote.
Remain voters: economy
Leave voters: immigration
Undecided voters: torn between economy and immigration
For more on how the referendum result played out, see the detailed BBC analysis based on ward-by-ward referendum voting figures.
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