What was the secret of Liberal Democrat success in Cornwall?

Liberal Demorats in Cornwall by John Ault - book coverAn expanded version of the author’s PhD thesis, John Ault’s Liberal Democrats in Cornwall is a valuable addition to the relatively sparse number of detailed local histories of the Liberal Democrats. Given its academic roots, it is also much more rigorous in its research and sourcing than other local histories such as A Flagship Borough: 25 Years of a Liberal Democrat Sutton Council, Southport Liberal Association: The first 100 years or The Liberals in Hampshire.

Moreover, by looking at a concentrated geographic area, yet one that is larger than a single local party, John Ault is able to give rather more perspective to the questions of why Liberal Democrats prospered – at least until the 2015 general election – in the areas under examination.

As the title suggests, he tries out the three theories, culture, character and campaigns to explain why Cornwall remained a two-party Conservative-Liberal (Democrat) political system even when Labour was becoming one of the two main parties elsewhere. Cornwall was an area where the old Liberal Party survived better than in most places, and was then also the site of major success under the Lib Dems, including a major breakthrough in 1997 and culminating in the party winning all of the county’s Parliamentary seats in 2005.

In explaining the start of that run of success, the gain of North Cornwall in 1992 – one of only four gains for the party in that year’s general election – is assigned particular significance as setting an example to other Cornish seats, though this does prompt the question why gains in other parts of the country did not result in similar geographic concentrations of success. The answer in part to that is scattered through the book in the various references to Labour’s failure in the early and mid-twentieth century to establish itself firmly in Cornwall, leaving a much wider space in the political environment for the Liberal Party than elsewhere in the country.

More controversially, Ault suggests that the 1997 successes flowed from a strategic choice by the party: “[The Lib Dem] period of greatest electoral success has been since they abandoned equidistance in the mid-1990s. So, [the party’s usual] search for an independent identity, however logical, may have been what was actually holding the party back”.

Conversely, a sense of a distinctive political culture in Cornwall is, Ault concludes, not much of a factor in explaining the Liberal Democrat successes. Feelings of geographic distance and separateness helped foster an anti-establishment mood which benefited a challenger political party, especially as, unlike Wales or Scotland, it did not come with a nationalistic tinge which benefited a nationalist party. (The Cornish nationalists have never had anything close to the electoral success of the Welsh and Scottish nationalists.) But that was only a relatively small factor.

The character of key Liberal (Democrat) campaigners comes through as being more important, with Ault drawing many pen portraits of many of the party’s MPs from the region, showing how in their many different personal ways they were nearly all something out of the ordinary. Moreover, there seems to have been something about Cornwall – perhaps its rural nature – which allowed such personal flair to flourish and gain political reward. It also, Ault suggests, was the sort of territory in which the Liberal and then Liberal Democrat emphasis on local issues could best flourish.

This seems to run slightly counter to the culture point and is a tension left mostly unexplored in Ault’s book: is what is significant about Cornwall not its political culture directly, but rather that it is a culture which lets other factors be significant in ways that do not play out elsewhere? There is some evidence in support of this view in Ault’s constituency research, though it would be fair to conclude that it is more suggestive than conclusive and that it points to a Celtic-fringe rather than Cornwall-only phenomena.

Turning to the third of Ault’s putative factors – campaigning – he draws extensively on telephone surveys conducted in constituencies around the UK before and after the 2010 general election to set the Cornish 2010 results then in context. Around 2,600 people were surveyed over 13 constituencies, making the individual constituency results prone to significant margins of error but sufficient to draw more general conclusions.

The constituency analysis gives a multifaceted result, both showing the importance of local campaigning intensity to Liberal Democrat results but also that in some areas in Cornwall the party outperformed for its level of activity, suggesting a wider regional (or, given what is said above, Celtic-fringe) effect.

What do the academics say? Delivering lots of leaflets works

Voters who recalled receiving six of more leaflets from the Lib Dems outside of election time were much more likely to vote for the party. more

Given contemporary debates in the party about whether really intensive literature based campaigning works, it is worth noting that Ault finds that delivering six or more pieces of literature a year outside of election time delivers results. His post-2010 surveys in a smaller sample of seats also give a hint of what was to nearly sink the party in 2015: the less the electorate focused on the contest as being a local choice between rival candidates (rather than a national contest), the worse the Liberal Democrats did.

As the book is an adaptation of John Ault’s PhD, it shows its academic roots frequently. Often that is useful, such as in the range of reference sources given for further reading. The less specialist reader should also be aware that this also means the book moves relatively slowly at times when Ault goes through literature reviews. There are also enough typographical errors to be fairly noticeable, and occasionally they also obscure understanding – as with the reference to phantom Appendixes B, C and D for details of the telephone surveys. The typography also is functional rather than beautiful, though at least the generous line spacing leaves plenty of spaces for scribbled thoughts.

Overall, the verdict on Cornwall is that whilst it was campaigning which most propelled Liberal Democrat success, it worked best in tandem with popular and effective characters – and the environment in the Celtic fringe in general was the most receptive for this combination.


If you like this, you might also be interested in Neither Left nor Right: The Liberal Democrats and the electorate.

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Buy Liberal Democrats in Cornwall – Culture, Character or Campaigns? by John Ault here.

Note: a review copy of this book was provided to me by the publisher and a version of this review first appeared in the Journal of Liberal History.

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