New Labour, New Danger: the largely forgotten TV film

The so-called “Tony Blair Demon eyes” Conservative billboard poster from the 1990s has a well-established place in the history of British political advertising – high profile, criticised by many leading Church figures, ruled unacceptable by the Advertising Standards Authority, often derided as ineffective yet given an ad-industry award (for more on all of which, see this report from The Guardian and the image here.)

That poster was only one part of a wider “New Labour, New Danger” publicity campaign, which also included this party political broadcast from late 1996:

For my other posts on party political broadcasts, including more clips, see my Party Political Broadcasts page.


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