Here’s another a nice little innovation being tried out, this time from London Liberal Democrats and as featured in the latest email to party activists:
London Region are offering a prize for the Local Party with the highest percentage of members attending – our prize is £250 worth of campaigning support – this could be used for leaflets, street stall equipment or digital campaigning.
We are also offering financial support to a limited number of young people and those in full time education to attend (based on the qualifying criteria for membership of the Young Liberals) – please alert any of your members who would benefit from this scheme – they can email Chris Maines at firstname.lastname@example.org.
Money is of course by no means the only motivator, and used unwisely can even be counter-productive. But there have been some very successful uses of cash prizes and the like in the party – in particular, to motivate local membership recruitment and retention. What’s more, the attendance at federal party conference although very healthy by historic standards is still a very small proportion of the party’s membership.
Trying out schemes such as this, therefore, is just what we need more of in the party.
UPDATE: Devon and Cornwall Lib Dems are doing something similar.