A great idea from London Liberal Democrats for Brighton conference

Here’s another a nice little innovation being tried out, this time from London Liberal Democrats and as featured in the latest email to party activists:

London Region are offering a prize for the Local Party with the highest percentage of members attending – our prize is ยฃ250 worth of campaigning support – this could be used for leaflets, street stall equipment or digital campaigning.

We are also offering financial support to a limited number of young people and those in full time education to attend (based on the qualifying criteria for membership of the Young Liberals) – please alert any of your members who would benefit from this scheme – they can email Chris Maines at chris.maines@yahoo.co.uk.

Money is of course by no means the only motivator, and used unwisely can even be counter-productive. But there have been some very successful uses of cash prizes and the like in the party – in particular, to motivate local membership recruitment and retention. What’s more, the attendance at federal party conference although very healthy by historic standards is still a very small proportion of the party’s membership.

Trying out schemes such as this, therefore, is just what we need more of in the party.

UPDATE: Devon and Cornwall Lib Dems are doing something similar.

You can find out more about what is happening at party conference in Brighton here.


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