There’s an instructive detail in the latest poll from YouGov about the very different reactions of Remain and Leave voters to Jo Swinson during the general election.
Has the election campaign so far made you think better or worse of Jo Swinson, or has it made no difference?
Made me think better of her: 5%
Made me think worse of her : 24%
Made me think better of her: 19%
Made me think worse of her: 17%
Given how firmly the Liberal Democrat pitch is being made at Remain voters, it’s the latter set of numbers which are by far the most important.
That set of numbers also matches up with the analysis Mike Smithson has done of leadership ratings in a series of pro-Remain London constituencies: