How to make a difference in the last week of the election

A week to go until the 2019 general election is over. Many postal votes have already been cast but tens of millions of voters are still up for grabs.

What difference can your own personal campaigning make between now and the close of polls? Quite a lot. But all the more so if it’s smart. Which means remembering that in first past the post, winning or losing by 10 votes is massive while 10 votes here or there on a distant third place is nice but minor by comparison.

The difference you can make in a marginal seat with a week of campaigning to go can be massive. Elsewhere, the same amount of effort shifting the same amount of votes is nice, but incidental.

How to change the result of the election with the help of targeting: Never Mind The Bar Charts #25

Welcome to the latest episode of Never Mind The Bar Charts, taking a look at the key role for targeting in general elections. more

That’s why the closer we get to polling day, the more sense it makes to target efforts very closely in those seats which are looking the closest. There’s a major job to be done all year round building up the party across the whole country. That, though, is a job for the rest of the year. The closer we get to a first-past-the-post polling day, the more important targeting the final extra campaigning becomes.

Party members can find out where to help for that final push thanks to the target seat tool on the member-only website.

(When using it, remember that it is based on the party’s latest polling and canvass data and directs people to seats based on that as well as the need to balance our help across different seats in the most effective way possible.)

Of course, there will be hustings that a non-target seat candidate still needs to go to. There will be questions from members of the public that still need answering. And there may be someone who has offered to deliver for the very first time who is best got going with leaflets for their street rather than asked to make a two-hour drive to a target seat.

But always remember: the votes your campaigning can shift could make the difference between winning or losing in a close contest. That’s the way to best fight for the future of liberalism – by ensuring the votes you do win turn into more Liberal Democrat MPs.


If you sign up for my blog posts digest you’ll get a handy one-a-day email with links to all the latest posts. You can also sign up for a range of other lists, including Liberal Democrat Newswire – a monthly newsletter about the party. Just pick the options you’d like on the sign-up form.


There is one comment

Share your views

Your email address will not be published. Required fields are marked *

All comments and data you submit with them will be handled in line with the privacy and moderation policies.