Political

PODCAST – How are political leaflets changing (and do they work)?

We all know about the love Liberal Democrats have of delivering leaflets. So our dream professor of politics would be one who specialises in studying leaflets. Which is why I’m delighted to say that is just who I was speaking to for the latest episode of Never Mind The Bar Charts, Professor Caitlin Milazzo of Nottingham University.

We talked about how political leaflets are changing, the impact they have, how political campaigning isn’t getting more negative and the evidence that female candidates are more likely than male candidates to make an important mistake with their election literature. Listen on to find out more, including how to avoid that mistake yourself…

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4 responses to “PODCAST – How are political leaflets changing (and do they work)?”

  1. Regards: “How are political leaflets changing…”.

    What was the sample pool of literature used to produce the statement “evidence that female candidates are more likely than male candidates to make an important mistake with their election literature”?

    Regarding the above same statement: of the candidates, whose literature was sampled to produce this statement, how many produced their own leaflet and how many had literature produced by an organiser or other third party?

    Has the prospect been explored that ‘literature produced for, or on behalf of, female candidates contains more errors than that produced for male candidates’?

    Are those responsible for literature production less vigilant, when it comes to female candidates?

    • We briefly chatted about how you can tell from the imprint on election leaflets whether the agent is male or female most of the time, so that may provide some insight to your point Michael in future research.

      • Thanks for responding to my comment.

        What I am still unclear on is your statement “…the evidence that female candidates are more likely than male candidates to make an important mistake with their election literature”

        Rather than ask a series of probing questions, that make me sound as though I’m trying to call you out, do you have a copy of the evidence, research, or paper that supports the position? (I would be very keen to read the supporting data in context)

        Thanks in advance,

        Michael

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