Political

Three quarters of the Bernie Sanders campaign’s doorstep canvassing was wrong

A piece about the importance of text messaging in (US) political campaigning had this eye-catching statistic buried deep within it from Cole Edwards, a former Distributed Organizing Director for Bernie 2020:

We gathered thousands of [voter] IDs via doors, texts, and through our campaign’s relational app. Then, we hired an independent pollster and polled hundreds of IDs gathered through each method.

What we found was pretty astonishing: it turned out IDs gathered through knocking doors didn’t really hold up. Only 25% of respondents who were canvassed at the door actually identified as Bernie supporters in the poll. We assumed this was because they just wanted us off their porch, but it’s hard to say for sure.

Three out of four people canvassed on the doorstep as Sanders supporters turning out not to support him? That’s a remarkably low figure and suggests that weaknesses in his grassroots campaign organisation should have got rather more attention at the time.

Sign up to get the latest news and analysis

"*" indicates required fields

Email*
Name*
What would you like to receive?*
If you submit this form, your data will be used in line with the privacy policy here to update you on the topic(s) selected. This may including using this data to contact you via a variety of digital channels.
This field is for validation purposes and should be left unchanged.

2 responses to “Three quarters of the Bernie Sanders campaign’s doorstep canvassing was wrong”

  1. Over-enthusiasm of inexperienced canvassers? Or people changing their minds and this not being picked up?

  2. Given that we have “voter intention” within Connect plus Marked up registers would there be any benefit in following up on the accuracy of our results?

Leave a Reply

Your email address will not be published. Required fields are marked *

All comments and data you submit with them will be handled in line with the privacy and moderation policies.