The power of Twitter: reaching people who reach other people

Interesting research from ExactTarget (an email marketing company that the Liberal Democrats used for a while whilst I was working for the party):

So why are Twitter power users so influential online.

  1. 72 percent publish blog posts at least monthly
  2. 70 percent comment on blogs
  3. 61 percent write at least one product review monthly
  4. 61 percent comment on news sites
  5. Daily Twitter users are 6 times more likely to publish articles
  6. Five times more likely to post blogs
  7. Seven times more likely to post to Wikis
  8. Three times more likely to post product reviews at least monthly compared to non-Twitter users

More here.

Leave a Reply

Your email address will not be published.

All comments and data you submit with them will be handled in line with the privacy and moderation policies.