Five stories you shouldn’t miss: what firms don’t understand about customers, keeping tabs on key data and more

Welcome to the latest monthly collection of five weblinks that you shouldn’t miss, put together by the Digital Leadership Group. Thanks to everyone who contributed suggestions this month.

The Perception Gap: Customers don’t want what businesses think they want
Mitch Lieberman points out how some of the latest research shows that what brands think their customers want from them via social media is rather different from what the customers themselves say they want.

GeckoBoard: Your business in real-time
Bring a company’s key performance stats together into one convenient digital dashboard. A good example of how the combination of APIs and web technology is changing the way information is managed and presented.

Memolane: A new version of the old-fashioned diary
Advertising yourself as a service that lets you “View and share your entire life online” may not be the smartest of moves given recently privacy fears over other social networks, but… it is a smart way of marshalling and presenting what you’ve done online, presenting our past in a format that we’re used to – day by day.

It’s an easy way to take a screenshot, annotate it and share it with others online. Perfect, for example, for when you want to share a new test website design with some annotations explaining why you’ve done what you’ve done.

How much of your life have you spent tweeting?
You may not want to know the answer.

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