Today’s Financial Times has a feature on the impact of social media on those in the financial services industry. And, ahem, it features me:
Reputation is one of the most valuable assets companies possess, but controlling it amid the rising influence of social media is a growing challenge. Financial services personnel who naively think their company has no presence on social network sites are sadly mistaken, according to Mark Pack, head of digital at MHP, a London-based public relations consultancy.
The first thing Mr Pack points out to clients seeking direction on online strategy is that they already have an online presence. This is because a large proportion of an asset manager’s staff have personal profiles on social networking sites such as LinkedIn, Twitter and Facebook on which they have identified their affiliation with their company.