The geo-location social network Foursquare is still combining impressive percentage growth in traffic with (especially in the UK) relatively low user figures. If that percentage growth continues, it could break into the big time as Twitter has. But already there are some niches where it has a worthwhile audience, especially if you want to read digitally-connected (aka addicted) people who can be vocal online.
Three good examples to see how Foursquare can be put to use, both now and in the future, are:
- The Foreign Office – using Foursquare to give travelling tips at venues around the world.
- The White House / Barack Obama – using Foursquare to give extra online profile to his activities.
- The History Channel – raising its profile with historical tips at relevant venues.