Can you guess who said what?

Take two people: one a successful female businesswoman and one a male Tory MP.

Then take two public statements: one calling female Cabinet members “an ugly bunch” and “I could not look at them”; the other calling for companies to be better at ending the male dominance of the boardroom.

Who do you think would have said which…?

As you may have guessed from the fact that I’ve asked the question… it was the male Tory MP (David Cameron) echoing previous calls from the likes of Vince Cable and Lynne Featherstone for changes in company boardrooms, and it was Mary Portas saying such delightful things about successful female politicians.

In related news today, the Financial Reporting Council announced changes in the way firms report on their activities:

The Financial Reporting Council (FRC) today announces its decision to amend the UK Corporate Governance Code to strengthen the principle on boardroom diversity which was first introduced into the Code in June 2010.

The amendments the FRC is announcing today will require listed companies to report annually on their boardroom diversity policy, including gender, and on any measurable objectives that the board has set for implementing the policy and the progress it had made in achieving the objectives. The FRC will also update the Code to include the diversity of the board, including gender, as one of the factors to be considered when evaluating its effectiveness.

The current revised Code, which came into effect in June 2010, included for the first time a principle recognising the value of diversity in the boardroom, which states that, “The search for board candidates should be conducted, and appointments made, on merit, against objective criteria and will due regard for the benefits of diversity on the board, including gender”…

Baroness Hogg, Chairman of the Financial Reporting Council, said: “The changes we made to the Code last year reflected the FRC’s view that gender diversity strengthens board effectiveness by reducing the risk of “groupthink”, making fuller use of the talent pool and keeping companies in touch with their customers. The changes we are announcing today, which were strongly supported in our consultation, will reinforce the Code’s principles by requiring companies to report on measurable objectives and progress in this important area.”

It’s worth emphasising the points in Baroness Hogg’s quote as they’re often missed in more populist reporting of this issue: these sorts of moves are not only widely supported within industry, but one of the reasons they are widely supported is the growing range of evidence that more diverse boards make for better run companies.

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