The hypocrisy of demanding social media ROI calculations
Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work:
Hat-tip: Stuart Bruce
Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work:
Hat-tip: Stuart Bruce
Interesting? The hypocrisy of demanding social media ROI calculations | Mark … http://t.co/xCua3pHu
The hypocrisy of demanding social media ROI calculations: http://t.co/R02urgLb @dmscott via @andrewspong
The hypocrisy of demanding social media ROI calculations | Mark …: The hypocrisy of demanding social media ROI… http://t.co/NmcGY41k
That's inconsistency, not hypocrisy, really. There's no moral dimension to it (unless you think that consistency in all things is a moral principle).
Malcolm – that sounds a good topic for a philosophy doctorate!
The hypocrisy of demanding ROI on social media usage for business – a great clip by @dmscott ===> http://t.co/c8LODdRh
How many are aware of the ROI calculation, probably close to ZERO. The issue with companies paying for mobile devices is rooted in ACTIVITY BASED COSTING and someone has made this calculation.