The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.
Today’s Campaign Corner question: How do we get more people to our next campaign session?
1. Cater for different sorts of people: Some people prefer to get a task and then go off and do it on their own; others prefer group activity. Some prefer talking to people; others prefer leafleting. Your possible helpers vary in all sorts of ways, so plan a range of different ways that people can be involved.
2. Don’t assume people know what is involved: Explain clearly what will be involved. ‘Come to our Action Day’ is often used as shorthand, which is fine if you have been to one before, but utterly unrevealing to a novice.
3. Give a specific purpose: Some people will be active for the sake of being active – in particular, some people like going delivering as a way of stretching their legs and getting some fresh air. Most however need a specific prompt to be active in a particular way at a particular time – so give them a reason, such as ‘we need to get the leaflets out to residents ahead of the planning meeting next week’.
Want to know more about local campaigning? Campaigning In Your Community by myself and Shaun Roberts should be right up your street. It’s available for only £4 from ALDC and you can read an extract for free here.