How the Guardian makes the news, then reports the news

A nimble two-step from The Guardian:

1. Polly Toynbee sends tweet encouraging all and sundry to take part in an open-access online poll being run by the BMJ.

2. The Guardian reports result of said BMJ poll.

Then only thing missing, alas, is:

3. The Guardian then realises that reporting a voodoo poll which its own staff have been encouraging people to take part on is low grade self-referential journalism and pulls poll report.

Hat tip: Anthony Wells.