Social networks become more popular than blogs

Being active on social networks has become more popular than reading blogs amongst the active internet users in the UK. That’s the result from the latest Universal McCann international survey of internet usage.

Looking at those people who use the internet every day or every other day, the survey found that 64% spend time managing their social network profile compared to 58% who spend time reading blogs. This is the first time blog reading has slipped behind using social networks. Watching video online is even more popular, with 79% of regular internet users having done this.

The lesson? Whilst there is still much that can be done by companies to improve their use of blogging, increasingly social networks and video content also need to be considered. A point that also applies, of course, to using the internet for political campaigning.