One of the most common mistakes people in PR make
David Meerman Scott has some wise advice for people in PR in his book, The New Rules for Marketing and PR:
In five years, I can count on one hand the number of PR people who have commented on my blog or reached out to me as a result of a blog post or story I’ve written in a magazine. How difficult can it be to read the blogs of the reporters you’re trying to pitch? It teaches you precisely what interests them. And then you can e-mail them with something interesting that they are likely to write about rather than spamming them with unsolicited press releases. When I don’t want to be bothered, I get hundreds of press releases. But when I do want feedback and conversation, I get silence.
And before you ask, yes I have commented on David Meerman Scott’s blog previously 🙂
I think the answer is mark, is that it takes a lot more effort and work, and not everyone is that fastidious
G
Since I wrote that paragraph, I have gotten more people who reach out. But it is still a tiny number compared to those who send broadcast pitches and press releases to me.