Shouldn’t we all play by the same rules on tax?

So asks the new tax campaign website launched by the Liberal Democrats today:

We believe that everyone should pay their fair share of tax. That means the people who have the most paying more than those who have less. To help make that happen, we want to give a tax cut to every working family in the country by raising the amount you can earn before paying income tax, initially to £10,000 a year.

This would give every working person in the country a tax cut of over £500.

You can sign up to back the campaign or to find out more about what’s being called for at FairerTax.org.

This is all part of the Liberal Democrat autumn fair tax campaign, which is one of the party’s most serious efforts for a long time in having a consistent campaign theme across different parts of the party, and one that integrates party conference, national media efforts, local campaigning and the internet.

Aside from the issue’s inherent importance in creating a fair and liberal society, tax is also a handy issue to take up as it helps establish how the Liberal Democrats want to do things differently from the Conservatives.

Online, there are lots of new things being tried – such as running an email survey in advance asking people to choose between possible slogans for the campaign, and using the NationBuilder software for this dedicated campaign site along with lots of social media integration.