That’s rather a lot of media coverage for an email
I did wonder about the decision to send out the first of Nick Clegg’s new emails on a Sunday, as usually in my experience that’s not a great day to send out political emails to an audience such as the members and supporters of a political party. I’m sure the team will be looking at the stats and perhaps the chatty style fits a weekend better than a weekday.
Regardless, one thing the timing has worked very well for is in getting media coverage, such as in the Daily Mail and the Telegraph. It’s an impressive amount of media coverage for an email – and a classic example of how the best online campaigning doesn’t restrict its impact the online world.
There might not be that many party members who read such newspapers, but there are lots of Liberal Democrat voters.
UPDATE: Coverage in The Independent too.
Problem is, many 'supporters' dismiss the good stuff we do as the bad stuff has overshadowed everything. Not sure how we can get over that.
Am I wrong in remembering a survey which showed that more LibDem party members read the Daily Mail than any other title?
Sadly John, you are not! 🙁
Sorry to be the harbourer of inconvenient truths but, as the great Roy Jenkins used to say, they must be faced "fully and fwankly".
Not quite as far as I know: it's Lib Dem voters rather than members that the Daily Mail scores so highly with. (See https://www.markpack.org.uk/14703/newspaper-readership-habits-of-liberal-democrat-voters/ )
Basic point is still very true though – people who read the Daily Mail are rather important for the party's health.