A lesson from sport for political campaigning

Clive Woodward

Of course, to find out how to make the best use of IT in an election campaign see 101 Ways To Win An Election.

2 responses to “A lesson from sport for political campaigning”

  1. What!?  How does IT help win a rugby match?  Or am I totally missing some kind of Mark Pack in-joke where insights from the book are attributed to unlikely political sages, for the lols?

    • rdhs100 That’s what makes the quote so interesting (to me at least!) as his point is that even in rugby, the best IT helps you win – as you need the IT to get the best data and analysis about how individuals perform, how the team is doing and what your opponents are up to.

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