BPIX and the mysterious web registration

Haivng criticised the polling firm BPIX yesterday for – uniquely amongst those doing published political polling in the UK – not being a member of the British Polling Council and not even getting anywhere close to its standards for transparency, I thought I’d have another try at contacting them today.

They’ve never replied to any of my emails sent to the address on their one-page “under construction” (for several years) website bpix.co.uk, so I thought I’d see what contact details there are for their domain registration:

Domain name:
bpix.co.uk

Registrant:
British Polling Index

Registrant type:
UK Individual

Registrant’s address:
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.

A “non-trading individual”? I think not. Clerical error? Incompetence? Conspiracy? Who knows?

Footnote: BPIX is an internet pollster. Ooops.