Does it scale? Why some technologies make for effective online campaigning and others do not

Wall of numbers data.tron artistic work by Ryoji Ikeda

Back in 2013 I gave an unexpectedly slide-free but still coherent talk at the Contested Spaces conference on why some technologies make a big difference to political campaigning and others don’t.

The reason is still very relevant now. It’s all about there being too many voters and not enough time, as I explain…

This was also the event at which I discovered a quite jaw-dropping example of bad online political campaigning as well as a great quote.

For more on how to crack the problem of scale in political campaigning, see 101 Ways To Win An Election.

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