Here’s Don Foster’s take on the subject:
In the current financial climate, we have to look at all revenue options including product placement.
The previous Secretary of State, Andy Burnham, was wrong to have ruled out the option of product placement.
With Google now having a larger advertising revenue than ITV, the commercial television companies need to fight back and it’s welcome that the new Secretary of State is using common sense and allowing product placement to be part of their armoury.
Given how controversial product placement was in its early days in US TV and in films, I’m struck how muted the public responses have been to the latest discussion of the issue. Perhaps people have got so used to seeing product placement in the cinema and on DVD that they don’t really mind?