The graph that shows political campaigners need to change what they do

The picture from the latest ONS survey of internet usage in Britain is clear. Not only is internet usage high, it has grown so quickly that the public’s use of the internet has shifted hugely even just within the last four or five year electoral cycle that most matters to you:

ONS data on internet usage

The most popular online activity? Email.

How do you integrate online tactics such as email with more traditional offline tactics? 101 Ways To Win An Election is (surprise!) a good place to start – available both as a printed book and as an ebook.


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