The graph that shows political campaigners need to change what they do
The picture from the latest ONS survey of internet usage in Britain is clear. Not only is internet usage high, it has grown so quickly that the public’s use of the internet has shifted hugely even just within the last four or five year electoral cycle that most matters to you:
The most popular online activity? Email.
How do you integrate online tactics such as email with more traditional offline tactics? 101 Ways To Win An Election is (surprise!) a good place to start – available both as a printed book and as an ebook.
Perhaps you could usefully persuade LibDem HQ to make its website a great deal more interesting and attractive than it is at present. In terms of attracting those who take their information from the web the party website is pretty useless.