Political

Angela Merkel launches augmented reality app for election campaign

The Independent reports:

An augmented reality app that appears to make outdoor billboard posters speak directly to voters has been launched by Angela Merkel’s campaign team.

The state-of-the-art app recognises the German Chancellor through a camera when pointed at large campaign posters of her face. A video then plays with Merkel appearing as a pop-up talking head on the camera screen.

It’s certainly a cute use of technology to garner media coverage. I’m rather less convinced by its direct stated purpose. How often do members of the public look at a political poster and really want more information then and there?

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