Angela Merkel launches augmented reality app for election campaign
An augmented reality app that appears to make outdoor billboard posters speak directly to voters has been launched by Angela Merkel’s campaign team.
The state-of-the-art app recognises the German Chancellor through a camera when pointed at large campaign posters of her face. A video then plays with Merkel appearing as a pop-up talking head on the camera screen.
It’s certainly a cute use of technology to garner media coverage. I’m rather less convinced by its direct stated purpose. How often do members of the public look at a political poster and really want more information then and there?
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