Get drunk people to donate, and other gems from the Obama digital campaign

Inside the Cave is in effect a cuttings collection, but a very good one at that, bringing together the most useful insights into the Obama digital campaign that appeared in the media or online.

Including the story about getting drunk people to donate… and also about the value of clipboards (even if they weren’t up to the standards of my German favourite).



One response to “Get drunk people to donate, and other gems from the Obama digital campaign”

  1. […] 11. Inside the Cave – a look at the digital and technology behind the Obama 2012 campaign (and here is more on how the campaign used twitter) 12. The Art of Coalition Campaigning – brilliant set of reflections from Ben Niblett. 13. 14 lessons from the Scottish referendum – useful reflections from the UK political event of the year (more here) 14. Rage Against the Machine – Lessons from Guzzardi–Berrios Race – how a 26-year-old former journalist organised to get elected in Chicago. Great lessons about working with the grassroots (and here on how to lose your seat when your a high-profile US politician). […]

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