For those just coming to this news: Tom Steinberg (of MySociety) fame is going to advise the Conservatives, as explained by him here and as criticised by Labour MP Tom Watson.
My one thought to add is that, thank goodness for once the answer to “we need to do internet stuff” has been for a party to look for UK expertise rather than the usual naive “oooh! let’s get an American in! we’re just like America! Obama! West Wing!” type response.
That’s in no small part a tribute to Tom and the rest of MySociety for the thoroughly deserved reputation they’ve built up. And kudos to Tom for wanting to raise the quality of party policy and action in this area across party divides – because no one party is going to be in power forever.