The Google search statistics for people coming to my article about Jan Moir, Stephen Gately and the PCC written for Lib Dem Voice are a handy reminder of just how big the long tail is on many search terms.
Overall the post has done well at picking up traffic via Google searches, but only 16% of that search traffic has come through the most popular search term – “Jan Moir”. There is a lot of variation on the theme of her name, the Daily Mail, Stephen Gately, the Press Complaints Commission (PCC) and how to make a complaint in all the different search combinations that drove traffic to the piece.
A reminder, then, that normally you shouldn’t obsess about optimising a page for search traffic on one specific phrase. That’s because in practice search traffic is likely to be dispersed over a large number of related but different phrases. Good search engine optimisation (SEO) factors that in.