Political

Lib Dem website comes close second in policy search tests

News from Brand Republic:

Tamar, the natural search conversion agency, has today released the results of its first Political Search Index, which tracks how easy it is for voters to find official policy information from the mainstream political parties online.

The results show the Labour Party trailing badly behind the Conservatives, Liberal Democrats, Green Party and the Scottish National Party.

Tamarโ€™s research looked at fifteen specific policy areas of interest to voters and examined how effectively the political parties have optimised content on their own websites for Google.

The overall scores were:

Conservatives 1.5
Liberal Democrats 1.9
Greens 3.1
SNP 6.8
Labour 25.9

 

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