Labour’s most powerful weapon: its digital campaign

That’s the headline on a New Statesman piece which is a good read:

The casually-attired team comprise individuals from a variety of backgrounds: some are long-established Labour campaigners, some rose up through specialist web-based strategy agencies, others hail from NGOs.

The star of the team is Matthew McGregor, the Norfolk-raised digital strategist who rose to prominence as Barack Obama’s online attack dog in the 2012 Presidential race.

Leading the US President’s online “rapid response unit”, the “Backroom Brit”, as he became known, became a darling of the American liberal media and a scourge of the Republican party.

But he is a danger in the garden, as the photo above shows.

The full piece is here.

(Sorry about the photo Matthew. It’s the only one I could find with a copyright statement that lets me use it.)