VodafoneUK is fed up of dirty homo’s and is going after beaver
In response though Vodafone have not tried to dodge around the issue and is responding to numerous people, saying:
We’re very sorry. A severe breach of rules by staff in our building, dealing with that internally.
Not a good position to be in, but credit for such a direct and open response.
Although sending numerous @ replies makes the Vodafone page look rather odd – same apology, repeated time after time, the reality is that @ replies are a really good way of ensuring that people see your response to the message they wrote about you. A general tweet disappears down people’s list of tweets very quickly and is unlikely to be seen by many of those who have mentioned you. Individual replies work best – and whoever is getting sore fingers typing away to send all the @ replies has my sympathy.
UPDATE: Vodafone’s fuller response is: “This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused.”