United breaks guitars: Dave Carroll’s third song is out

The story of how United Airlines broke musician Dave Carroll’s guitar was one of the ‘business gets a monstering in social media’ stories of 2009. Carroll turned the incident into a song that made it big on YouTube, spawning huge traditional media coverage, knocking $180 million off United’s share price and highlighting the weaknesses in United Airline’s approach to social media.

Dave Carroll promised to make a trio of songs, the last of which is now out:

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