Political

A bullet pointed list of facts doesn’t make for a political message

What should the Liberal Democrats do to regain popularity? Here’s what I told Radio 4’s The Westminster Hour at the weekend:

Given what I said about lists of facts, it’s not a surprise that Ed Maxfield and I chose this quote to start chapter 6 of 101 Ways To Win An Election:

Facts tell, but stories sell … If you’re not communicating in stories, you’re not communicating – James Carville and Paul Begala

To find out more about effective storytelling in politics, grab a copy of the book for yourself.

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